<h1>Thinking about merchandise differently.</h1>

Thinking about merchandise differently.

Guides, perspectives, and practical advice on branded merchandise, sustainable sourcing, and building brand equity through the products you put in people's hands.

Latest thinking.

  • Why Most Merch Ends Up in a Bin (And What to Do Instead)

    The promotional products industry ships billions of items every year. The vast majority end up discarded within weeks. Here's how to be in the minority that doesn't.

  • The Nonprofit Merch Playbook: Making Every Dollar Count

    Mission-driven organisations face unique constraints when it comes to branded merchandise. This guide covers the strategies that stretch budgets without compromising brand quality.

  • Sustainable Merch: What the Certifications Actually Mean

    GOTS, RPET, Fair Trade, B Corp - the sustainable merch space is full of certifications. This is our honest guide to which ones matter and which are mostly marketing.

  • How to Build a Member Merchandise Programme That Actually Works

    Member merchandise is one of the most underused retention and recruitment tools for associations and nonprofits. Here's how to build one that members genuinely want.

  • The Small Business Merch Starter Kit

    If you're a small business and you've never done branded merchandise before, this is where to start. Four products, two principles, one strategy that works at any budget.

  • What 'Merchandise with Meaning' Actually Means

    Our founding philosophy explained. What it means to approach promotional products as a brand strategy tool - and why it changes every decision we make for our clients.

STAY IN THE LOOP

Practical merch thinking, straight to your inbox.

No product pitches. No catalog blasts. Just occasional guides and perspectives on doing branded merchandise better. Drop us a note on the contact page and let us know you'd like to be on the list.

    Login

    Forgot your password?

    Don't have an account yet?
    Create account